This year Novi Sad Rotaract club initiated a campaign called "BE AN EXAMPLE TO OTHERS" to raise public awareness around town in the area of transportation, safety and general culture through a variety of media coverage and advertising material. The first phase called "STOP ON RED" is intended to warn road users and inform them of traffic regulations. It primarily applies to pedestrians, but also to drivers of motor vehicles which do not respect the rules of traffic. It is planned to raise the awareness of all participants in the traffic to a level where we all care about each other, and the participants are reminded not to exceed a driveway without signaling in order not to life-threaten themselves or others. At the beginning of June 2010th, in a period of four weeks, a promotional banner with a specifically designed logo advertised in both local daily newspapers "Dnevnik" and "Gradjanski". The planned follow up of the campaign in the next stages will include other forms of local advertising as well as related topics alongside with the already recognizable logo.